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The CW Will Broadcast the Madden NFL 18 Challenge Later This Month

The CW Will Broadcast the Madden NFL 18 Challenge Later This Month

Posted time: Dec 19,2017


Think about that the competition is slowing down as the Christmas is coming? Think again, as the CW has a special coming up that will bring football action well into the New Year.

The network has announced that it has partnered with Electronic Arts and the National Football League to present a new one-hour prime time esports special title EA Madden NFL 18 Challenge, which will be broadcasted on Wednesday, December 27th, at 8:00 pm EDT on The CW.

During this time, the audiences will be able to capture all the behind-the-scenes actions of the Challenge itself, which serves as one of the four major Madden NFL Championship Series. They will also be able to see eight of the competitors competing in the tournament, who will try to win the belt of the Madden Challenge and a portion of the offered $150,000 prize pool.

According to the press release, the idea behind the Challenge is to reach a broader entertainment audience and grow the fanbase around Madden NFL competition. There will be lot of competitors, including Shay “Young Kiv” Kivien, Michael “Prodigy” Scott, Drini Gjoka, Lavar “Hollywood” Gayle and Chris “Dubby” McFarland.

Todd Sitrin, Senior Vice President and General Manager of the Competitive Gaming Division at EA, said: “Since the launch of the Madden NFL Championship Series, our goal has been to make Madden NFL competitive gaming accessible to as many fans as possible. The partnership with The CW and airing of the “EA MADDEN NFL 18 CHALLENGE” special marks a major step forward, not only in broadening the fanbase for competitive Madden NFL, but also in highlighting our players – the real stars.”

And Rick Haskins, the executive vice president ofMarketing and Digital Programs, The CW said: “We are thrilled to partner with EA and Madden NFL, one of the most well-known games in the world, for The CW’s final eSports event of 2017, Madden NFL is an iconic franchise, with millions of dedicated fans, and we’re excited to bring our viewers behind the scenes and up close to see some of the best Madden NFL players in the country compete for the title.”

Christopher Halpin, the Chief Strategy Officer of the NFL, said: “Madden NFL continues to be an incredible platform for the League to reach and engage with our younger fan base, and The CW’s vibrant audience is a perfect match. The CW has taken a unique perspective on eSports, and we are excited they have partnered with EA and the NFL to showcase the stories and drama of the Madden NFL 18 Challenge.”

So, if you are a fan of competitive football, consider this an event not to be missed. Madden NFL 18 is now available for Xbox One, PlayStation 4 and PC. Welcome to buy Madden 18 Coins on IGXE to play the game online.


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